The moment you set your sights at the Hyundai Matrix, you immediately think: that doesn’t look right.  I don’t blame you.  The rest of humanity doesn’t blame you either.  Whether it’s red or silver or any other color for that matter, the Matrix stands out.  And that’s not a good thing.  It steers clear of everything that’s considered beautiful in automotive design and comes out as something rather, err… unique.  Ah, so the Koreans have done it again—a product that’s literally a design joke, probably penned by blind men in a windowless design studio.  Not quite.  For instance, on the c-pillar reads “disegno Pininfarina”.  Still, having an Italian design studio isn’t any guarantee of beauty or desirability.  In the case of the Matrix though, it relies less on its design studio origin but more on function and get this, performance.

The oddity that’s Matrix design is there for a reason and it’s a practical one.  For a car that measures a meager 4025 mm in length, it almost has the same wheelbase as a car that’s a class higher (i.e. Ford Focus, Honda Civic, etc.).  It doesn’t give the Matrix any more agility than any of its Japanese rivals, but it does give the Korean more interior room.  The taller overall height enables Hyundai to raise the Matrix’s hip point and seating position (without increasing step-in height) allowing for best-in-class ingress/egress and visibility.  People, especially the elderly, will find getting in and out of the Matrix far easier than any other vehicle.  Ultimately though, the only trade-off in the raised hip point is the Matrix’s odd side window kink wherein the glass drops far lower than the rest of the side profile.

Probably finding the exterior rather amusing, the Matrix’s designers decide to carry the same theme inside.  Again, things are rather odd, but again, it’s there for a reason.  The Matrix has a center-mounted instrument cluster.  It enables for less fatigue when driving since the human head is more relaxed looking towards the middle of the dash rather than the usual straight ahead.  Hyundai has gone a step further though by separating the warning lights from the instrument binnacle and placing it just above the steering wheel which is meant to increase the instrumentation’s legibility (larger fonts) thereby lessening fatigue as well.  Before you ask, all the other controls like wipers, lights, radio and ventilation controls are located in their usual positions.

The dash design itself is excellent and pleasing to the eye being symmetrical left to right.  The materials though are a mix with both high quality, well-damped switchgear (windows, lights and wipers) and high-wear cheap shiny ones (glove box, cup holders, center console).  Overall though, the dash material is actually pretty close to that of compact SUVs, which is surprising given the SUVs are about double the Matrix’s price.  The JVC audio system is actually quite easy to understand and puts out a modest sound quality.  What makes it extra special though is the inclusion of an auxiliary input allowing easy accommodation for those with 40GB worth of songs on their Apple iPods.  The seats aren’t the best for a sporty drive, but they’re quite comfortable even for out-of-town travel.  The rear seats are a blessing too with the middle person even getting his own personal adjustable headrest—something you won’t expect in a vehicle of this class.

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