Well, at least that’s in theory.  The truth couldn’t be farther.  Even in its range-topping 300EX guise, this Nissan is proving to be well beyond the sell-by date.  At the time when its chief rivals are offering high-tech and high-equipment, the Cefiro maintained the old Nissan formula for more bang for less buck.  For those who haven’t sampled any of its next-generation rivals, the 2005 Cefiro still feels like a solid offering.  The trademark VQ engine pushes well enough and the ride is still supple given that the 300EX has larger tires and alloys.  It’s nicely equipped and finished even if all the AV gewgaws were removed.

Unfortunately, Nissan doesn’t enjoy a monopolistic grasp of the market segment.  And by that token, the Cefiro has fallen badly behind the Accord, Camry and most probably even the recently unveiled Hyundai Sonata in all aspects whether it be by design, performance or refinement.  After spending time with the Accord V6, we swapped it for the 300EX.  Exterior alone shows a world of difference.  Whereas the Accord, Camry and Sonata favor an angular look, the Cefiro remains ovoid—clearly a design remnant of the 1990’s.  The lack of interesting lines, usually showcasing advancement in metal stamping and assembly, are conspicuously absent.  And the ever popular alien hood ornament doesn’t exactly help things either.

The time warp feeling is equally felt in the interior.  Instead of presenting a great driver’s environment, the Cefiro is well content with acres of beige plastic, faux wood and leather.  While excellently finished, it’s immediately clear that things don’t look good behind the wheel.  The driving position, despite the standard electronic adjustment, feels awkward at best.  On the good day, the steering wheel is too close and the throttle too far; otherwise, it feels akin to practicing pilates.  Moreover, the driving position is lower, making the Cefiro less confident to drive than it really is.  Aside from the driver though, others will revel at the cavernous cabin that’s comfortable for four at the back.

On the road, the Cefiro feels larger than its mass would suggest.  Though the steering has more directness than before, it’s still overly light, breaking down any sort of confidence during high-speed driving or heavy cornering.  The live-axle rear suspension, makes the car floaty and susceptible to a bouncy ride when hitting shallow road ruts or uneven pavement.  The brakes, though quantitatively better than some of its competition, is connected to a spongy brake pedal with a ridiculously long travel.  Perhaps the only gem in the entire equation is the 3.0-liter V6 engine.  It’s creamy smooth and responsive with still enough grunt to square off against the big boys.  It out torques the competition too, making the 300EX the decisive king of stoplight duels.  Its partner in crime, a 4-speed automatic, robs the 300EX of an ace here.  The high gearing robs it of top-end power and fuel economy.  And when poked hard enough, there’s noticeable shift shock.

In the end, while the Cefiro is marketed as a highly desirable 2005 model, it professes quite a different language.  It may seem like an excellent mix of value and performance; but in the end, it appeals to those with bulging wallets and bellies rather than those who want to experience the thrill of a good drive.  Behind all the wood, leather and countless facelifts, the Nissan Cefiro is simply a case of overstaying one’s welcome.  It’s time to look forward for the next one.

The 300EX's interior is swathed in beige plastic, faux wood and leather.  Although nicely finished, it makes the driver feel old.  The odd driving position doesn't help things either.

Compared to the Camry or Accord, the 300EX has gobs of room at the back. Unfortunately the bench is a tad short of support for longer trips.
New soft-touch slide out rear cup holders provide some added class to the 300EX.  Shame about the rest of the interior package.
One neat toy is the standard power rear sunblind.  Among its rivals, only the Toyota Camry 3.0V has one too.  Rear bench has 60/40 split-fold for added practicality in loading.

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