With a new BMW Anniversary promotion on-going for the BMW 318i Executive, buying a new 3-series hasn’t been easier and more affordable.  However, should anyone actually fall in line for one?  The bottom line here is: it depends.  Nothing beats the BMW 318i Executive for the perfect balance between luxury and sportiness.  If comfort and size are top priorities, then the Volvo S60 is the one to get, likewise if image is the key, then the Jaguar X-Type is the best bet.  So what is the BMW’s trump card then?  Believe it or not, it’s the German’s sportiness.  For the moment, BMW has finally gotten the formula right to make the 3-series as dynamic as possible.  Though not as spectacular as the original 3-series, at least this version deserves to wear that blue-and-white propeller upfront.

Subjective Ratings
(10 Being the Highest)
BMW 318i Executive
Performance  
    Engine 9.5
    Gearbox 9.0
    Steering 9.0
    Brakes 9.5
    Ride 9.0
    Handling 9.0
    Body Structure 9.0
Comfort / Controls  
    Driving Position 9.5
    Controls 8.0
    Instrumentation 8.5
    Outward Vision 9.0
    Quietness 9.0
    Air Con 9.0
    Ingress / Egress 8.5
    Front Seat Space 7.5
    Rear Seat Space 6.0
    Luggage / Loading 7.0
Design / Styling  
    Exterior Styling 8.5
    Exterior Finish 9.0
    Interior Styling 9.0
    Interior Finish 9.0
Others  
    Fuel Mileage 8.5
    List Price 7.0
Overall Rating (Average) 8.56

The compact luxury sedan segment is so close together, it all comes down to what you want to have. If it's sheer sportiness, then by all means, consider the BMW 318i Executive.

TECHNICAL SPECIFICATIONS >>>