Since its introduction, the new BMW 1 Series has become a popular choice for members of the global trendy set to express their individuality.

In recognition of the extreme popularity of the BMW 1 Series, BMW Philippines now launches a new and exclusive motoring circle called the Club 1. As the leader in introducing innovative market approaches and benchmark events, BMW has developed the Club 1 concept with the aim of providing a personalized driving experience or “drivestyle” for the young, upwardly mobile individual. 

Club 1 members will be given the privilege of a one-week drivestyle experience of specially designed BMW 1-Series vehicles.  Club 1 participants can then share stories about their week-long drive adventure with the BMW 1 Series by blogging in the Club 1 website: www.club1-bmw.com.ph.

Membership to The Club 1 will be limited, and interested participants can register online exclusively through www.club1-bmw.com.ph. Club 1’s specially designed website will provide registration procedures and details, club information, event dates, BMW 1 Series exclusive downloads, and other exciting features.  Members and prospective members interested in the various Club 1 drivestyles can also view blogs and photos that will appear on the website on a regular basis.

 The Club 1 drivestyle is powered by Smart Addict Mobile, Petron Blaze, Sony BMG and Samsung. ◊

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