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Photos courtesy of GM, Ford and DaimlerChrysler |
Industry Report |
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| Cars are products of their birthplace. If this is true, what
can we expect from the land of plenty, the USA, where the roads are wide
and waistlines ever-expanding? Big cars, of course-tall and wide
inside, garage-busting on the outside. Courtesy of the USA's so-called
Big Three, General Motors, Ford and DaimlerChrysler (did America really
win WW2?).
Big they may be in the U.S., but in Asia the Big Three are small fry. In the Philippines they account for less than 1% of the market. Japanese badges are on more than 90% of our cars. This may be due to the perseverance of the Japanese. Toyota shrunk to nonexistence for a few years before its comeback with the 16V Corolla, while Nissan succeeded in selling us decent if bland sedans in the 80s. However, the Americans seem to have neglected the Philippines and rest of Asia as well. However, the next American invasion is already on its way. No
company can hope to dominate world markets without being at the top in
Asia, and the big three certainly have their sights set on us.
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