More than just a celebration of sales figures, this is a celebration that dreams can be achievable.  Allow us to dream of something bigger, something more powerful than what we have set 19 years ago.  Tonight, we envision that every Toyota vehicle sold will see customers through their own milestones and help them realize their own dreams of a brighter future, of a better life,” concluded Mr. Alfred Ty as he toasts for Toyota’s commitment for the future.

Year Milestones
1988 TMP was incorporated with Metrobank, Toyota Motor Coporation and Mitsui & Co. Ltd. as shareholders.
1989 Assembly of SKD operations (Crown, Corolla, Liteace);
Inauguration of Bicutan plant;
Opening of TBA, TQA, TSI and TAI;
Start of CKD operations.
1990 TMP Foundation was established;
TAP was incorporated;
Opening of TCI, TBK and TCB.
1991 Introduction of Corona and Tamaraw FX.
1992 Introduction of new Crown, Corolla and Corona.
1993 Introduction of new Liteace;
Opening of TSO, TOT.
1994 Achieves 1st "Triple Crown" (31,803 units sold, 30.7% market share).
1995 Opening of TPT, TDC and TDG;
Achieves 2nd "Triple Crown" (37,039 units sold, 28.7% market share).
1996 Opening of TIL;
Achieves all-time high sales record of 41,801 units, 25.8% market share.
1997 Inauguration of Sta. Rosa plant;
Opening of TCB-M, TCO, TCC, TBC;
Introduction of new Corolla (Love Life).
1998 Opening of TMSS, TBK-N;
Introduction of Tamaraw FX Revo.
1999 Opening of TMB.
2000 Opening of TBD.
2001 Opening of TBG, TCM;
Introduction of new Corolla Altis.
2002 Introduction of new Camry;
Achieves 3rd "Triple Crown" (24,753 units sold, 28.9% market share).
2003 Introduction of Vios;
Opening of TMI (previously TBA), TDM;
Santa Rosa Complex certified by PEZA as an economic zone;
Achieves 4th "Triple Crown" (27,821 units sold, 30.1% market share).
2004 Plant consolidated at Santa Rosa;
Introduction of new Hilux
Achives 5th "Triple Crown" (29,197 units, 33.2% market share).
2005 Introduction of Innova and Fortuner;
Achieves 6th "Triple Crown" (35,513 units, 36.6% market share).
2006 Introduction of new Camry and Avanza;
Achieves 7th "Triple Crown" (38,258 units, 38.4% market share).
2007 Introduction of Yaris and new Vios

* * *

Toyota awards 500,000th customer

Toyota Motor Philippines Corporation (TMPC) celebrates selling 500,000 vehicles in its 19 years of operations this October.  TMPC is the first automotive company to achieve such a feat.  As one of the many ways to celebrate its achievement, Toyota awards its 500,000th Customer with a P100,000 gift certificate for parts and service.

TMPC, represented by Raymond Rodriguez, Vice President for Vehicle Sales Department, and Sherwin Chualim, National Sales Manager, awards its 500,000th Customer Ms. Carla Marie Bengzon with a P100,000 gift certificate of Toyota parts and services.  Ms. Bengzon, a 20-year old resident of Pasay City, purchased her All New Vios 1.5 G automatic transmission at Toyota Otis last October 5, 2007.  Atty. Reginaldo Oben, President of the said dealership, joins TMPC is acknowledging Ms. Bengzon.

“The 500K sales milestone is indeed a remarkable achievement and we owe it to our 500,000 customers out there who have continuously given their trust and confidence in Toyota.  Acknowledging Ms. Bengzon is only one of the many ways that we express our gratitude to the thousands of customers who have supported us through these years,” expressed Sherwin Chualim.

“Toyota customers must rest assured that for the next vehicles that we will be selling, we will keep our commitment and responsibility of providing excellent products and services to our customers.”

Toyota Motor Philippines Corporation is the number one automotive company in the country.  It is the first automotive company to achieve the feat of selling 500,000 vehicles since the start of its operations in 1988.  Toyota has been the market leader for 17 years.  It offers the widest vehicle line-up of 13 products, in all of its 26 outlets nationwide.

Some of Toyota Motor Philippines's memorable cars from 1989.  From top: Crown, Tamaraw FX Revo, Corolla Altis, Innova, Vios.  Do you have your own memorable Toyota?  Share your thoughts in our messageboard.

 

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