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Road Safety takes center stage The 2005 Ford Day festivities were marked by pocket activities that aimed to drive home the importance of road safety. Dr. Jean Marc-Olive of the World Health Organization (WHO) was the day's guest of honor as he shared highlights of the WHO's continuing partnership with Ford on Road Safety. Three notable projects under taken by Ford in 2005 for its road safety initiatives included: setting aside P1,000.00 for every Ford and Mazda vehicle sold starting March 15, 2005 as seed money for Ford's Road Safety Program; Responsibility in Driver Education (RIDE) program--a comprehensive training session on educating the country's current and future drivers on the importance of practicing road safety. To date, Ford has successfully conducted the RIDE program to some 12 schools in Metro Manila, a number of Ford corporate clients, Ford employees and the media; Child Safety Seat Program - launched in October 2005, Ford is taking the head in promoting the use of child seats to lessen injuries and fatalities of children who are the most vulnerable in vehicular accidents. This program is being initiated by Ford despite no existing law in the country requiring the use of child safety seats. Fun, family and Ford While road safety was the overall theme of the 2005 Ford Day, the event dubbed "Fun, Family, Ford" also featured the following activities: Ford RIDE Quiz Bee, Ultimate Road Safety Challenge, Road Safety Track, Focus Victory Lap (RC Challenge), Ford in Focus Photo Contest, Auto Maintenance Demos, Kiddie Activities such as "Name the Ford Safety Mascot" and "Road Safety Slogan-making Contest" Test Drives and Car Displays, Sales Booths, Accessories and Merchandise Booth, Ford/Mazda/Land Rover Clubs plus raffle, concert and fireworks display for the whole family. The whole-day affair was officially inaugurated through ribbon-cutting by the Department of Transportation and Communications Secretary Leandro Mendoza, Taguig City Mayor Sigfrido Tinga, World Health Organization Executive Dr. Jean Marc Olive and Ford Group Philippines president Henry Co. Ford Day 2005 also brought together the well-loved brands under the Ford family namely Mazda, Volvo, Jaguar and Land Rover to make this annual event yet another meaningful combination of cars and a good cause. |
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