The secret to Chery’s exponential growth is a corporate philosophy that’s grounded on engineering. At the time where Chinese products are scoffed at for poor durability, Chery (like Honda in the 1960’s), invested heavily in ISO certification and the implementation of Six Sigma production systems all in the name of quality. Chery’s list of joint ventures and partners are longer than Tom Hanks name dropping during an Academy Awards speech. Its list of partners includes AVL of Austria (ACTECO), Bosch (transmissions), Lotus Engineering (chassis development) as well as Ricardo Consulting Engineers (hybrid powertrain). All in all, it looks like Chery has really done its homework, but does the hard work payoff? Let the the cars speak for the brand.
About Iseway Motors, Inc. (Chery Automotive's Philippine Distributor)
Iseway Motors Phils., Inc. is a newly established Philippine corporation. It acts as the sole authorized Service Provider of Serrano Enterprises Limited, the exclusive distributor of Chery Autos in the Philippines and is wholly owned by a listed company in Hong Kong, Simsen International Corporation Limited for the resale of Chery autos and management of Spare Parts & After-sale Services in the Philippines. Our services also include management of Philippine dealers, customs declaration & clearance, duty payment, legal issues arising from resale of Chery autos, planning & implementation of marketing campaigns, etc., on behalf of Serrano Enterprises Limited.
The management team of Iseway Motors Phils., Inc. had shared in the success of Shanxi Iseway Trade Co. Ltd. which participated in the trading and resale of Chery, Chevrolet automobiles in XiAn. This past business serves as a successful factor in the New Philippine Venture.
Chery QQ3
P 339,000. No matter how hard you slap yourself, it’s not a typo. What you’re looking at is the country’s cheapest new car. According to the catalog, the QQ3’s biggest feature is its cute looks. Seriously though, agreeable price and looks aside, the QQ3 is chock full of features that shame cars even in the next class. Airbags, all-power accessories and a split-fold rear seat are all standard. If the 800cc, inline-3 is a bit too weedy for your tastes, Chery is offering a bigger 1.1-liter motor. There’s a unique clutch-less sequential shift manual (EZdrive), but it’s only available with the 800cc model.
 |
 |
| The Chery QQ3 is the country's cheapest new car at P 329,000 for the 800cc 5-speed manual. It comes with all-power features too. |
 |
| It maybe something from a time travel movie, but the Chery Cowin's made for the taxi crowd. The power windows simply had to go. |
